Privacy Policy

This Privacy Policy explains how we collect, use, store, and protect personal information submitted by users when browsing and purchasing products on our official website. This policy aims to help every customer clearly understand our information processing rules and fully guarantee personal information security and privacy rights. All information processing behaviors strictly follow honest, transparent, safe and responsible principles, focusing on protecting user data security and optimizing user shopping experience. This policy applies to all users who access and use our website services.

1. Information We Collect

We only collect necessary user information that is actively submitted by customers during browsing, registration, order placement and after-sales service, and we will not actively collect any irrelevant private information. The user information we collect is limited to service-related content required to complete order transactions, logistics delivery and customer service support.
The main types of collected information include personal identification information and service information actively provided by users. Personal identification information covers name, contact information, and delivery address required for order delivery. Service information includes order records, product preference information, shopping feedback, and consultation content generated during the use of website services. All information collected is directly provided by users voluntarily, and no hidden information collection behavior will be carried out.
In the process of user access and use of the website, we will also collect basic non-identifiable browsing data, including website access pages, browsing duration, product viewing records and other generalized usage data. Such data cannot be used to locate individual user identities and is only used for overall website operation analysis, helping us optimize page layout, product display and service functions.

2. How We Use Your Information

All user information we collect is only used for standardized website operation and service provision, and will never be used for unauthorized commercial promotion, illegal sharing or other improper purposes. We strictly limit the use scope of user data to ensure that all information processing behaviors are consistent with the service purposes promised by the website.
Firstly, user information is used for order processing and transaction completion. We will use the recipient name, contact method and delivery address provided by users to complete order verification, product packaging, logistics arrangement and accurate delivery, ensuring that each order can be successfully delivered to the designated address. Meanwhile, we will retain order record information to facilitate subsequent order inquiry, transaction verification and after-sales service processing.
Secondly, user data is used for customer service and experience optimization. We will feed back users’ product consultation, shopping suggestions and after-sales demands to the internal operation team, optimize product selection, service process and website functions, and continuously improve the overall shopping experience of users. Generalized browsing data will be used to analyze user preference trends, adjust product display logic, and provide more in line with user aesthetic and demand product displays.
In addition, user valid information will be used for identity verification and shopping security protection. We will verify user identity information when processing after-sales returns, refunds and account-related services to prevent fraudulent transactions, protect user property safety and maintain the safe and stable operation of the website shopping environment.

3. Information Storage and Protection

We attach great importance to user personal information security and have established a complete set of data storage and security protection mechanisms to prevent unauthorized access, disclosure, tampering and loss of user information. All user data is stored through standardized secure server systems, with professional technical encryption and access permission management.
We implement strict internal data management rules. Only authorized professional operation and customer service personnel can access user information within the scope of service needs, and all personnel have signed confidential management agreements. Any unauthorized access, export, disclosure and use of user data is prohibited. We will regularly optimize data security technical measures and system maintenance to resist potential network security risks and ensure long-term stable and safe storage of user information.
We will only retain user personal information within the necessary service cycle. After the completion of order transactions, after-sales services and related service guarantee cycles, we will regularly clean up invalid user information according to standardized management procedures to avoid long-term redundant storage of user private data. For the data that needs to be retained for platform operation verification, we will adopt anonymous and desensitized processing methods to eliminate personal identification attributes.

4. Information Sharing and Disclosure

We will never sell, rent or trade user personal information to any third-party commercial institutions and individuals for profit. We strictly protect user privacy and take information confidentiality as a basic service principle of the platform.
In the limited service scenarios necessary to complete shopping services, we will only share user information with compliant third-party service providers, and the shared content is limited to the minimum information required for service completion. Third-party service providers include international logistics and distribution institutions and payment service institutions, which are responsible for completing product transportation, fund settlement and other link services. All cooperative institutions have strict data confidentiality mechanisms and can only use user information for designated service links, without any right of secondary use and disclosure.
We will not take the initiative to disclose user personal information to the outside world. In the event of emergency situations that need to protect the legitimate rights and interests of users and platforms, we will conduct information processing in accordance with standardized platform rules.

5. User Rights and Choices

All users have independent rights to their personal information. Users can independently decide whether to provide relevant information according to service needs. If users refuse to provide necessary service information, it may affect the normal completion of order transactions and logistics delivery, but it will not affect users' free browsing of website public content.
Users have the right to inquire, check and correct their personal information and order data stored on the platform. For personal private information that needs to be updated, modified or cleared, users can submit relevant demands through the official contact channel. We will respond to user information processing applications in a timely manner within the service scope and complete information verification and processing in accordance with standardized procedures.
Users can also adjust their browsing and interaction behaviors according to personal privacy preferences, independently control their shopping data and browsing traces, and protect their privacy autonomy.

6. Third-Party Links

The website may contain third-party platform links generated in the process of service docking. These external links only provide convenient browsing and service docking channels for users, and are not affiliated with our platform operation and management system.
We have no control over the privacy rules and content of third-party platforms. Users will independently bear the privacy risks generated by accessing third-party links. We recommend that users carefully understand the privacy policy of corresponding third-party platforms when jumping to external links to protect their personal information security.

7. Policy Update

We reserve the right to optimize and adjust the content of this Privacy Policy according to platform service upgrade, function iteration and service scenario changes. All updated policy contents will be displayed on the official website page in the form of public announcements, and the updated clauses will take effect immediately after public display.
Users' continued browsing, registration and shopping behavior on the website will be deemed as recognition and acceptance of the latest Privacy Policy content. We recommend that users regularly pay attention to the latest policy announcements on the official website to understand the latest information protection rules and service specifications.

8. Contact Us

If you have any questions, suggestions or application demands about this Privacy Policy and personal information protection, please contact us through the official Contact Us page of the website. We will reply and provide professional processing solutions as soon as possible to fully protect your personal privacy and legitimate service rights.


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